# Structured data Structured data is schema markup that tells search engines what a page is: an article, a product, a FAQ. It does not replace your content. It labels it so results can show richer details. Updated 2026-09-13 ยท Source: https://porteur.ai/glossary/structured-data ## What structured data does in search It helps search engines understand the kind of thing on a page. That unlocks rich results, like stars, price, availability, breadcrumbs or FAQ toggles. Why it matters for a small site: richer listings can win more attention without a higher rank. If your /pricing shows price and stock, it stands out. If /guides/getting-started shows FAQ questions, it takes more space on the page. Structured data does not guarantee a rich result. It makes your page eligible. Search engines still check relevance, content quality and policies, as of 2026. ## Which schema to use on a small site - Product on product pages with name, description, image, brand, price, availability, SKU. - Article or BlogPosting on blog posts with headline, datePublished, author, image. - FAQPage on a true FAQ block where questions and answers match visible text. - BreadcrumbList to mirror your on page breadcrumb trail. - SoftwareApplication for downloadable or SaaS apps with operatingSystem and applicationCategory. - LocalBusiness if you have a physical presence with address and opening hours. > Only mark up what is on the page. The text in markup must match the visible content users see. ## How to add it with JSON LD Use JSON LD. It sits in a single