Search operators
A search operator is syntax you add to a Google query to narrow it, such as site:example.com for one domain or a phrase in quotes for an exact match. They are diagnostic tools for reading what Google holds, not measurements. Here is what each one does, and the combinations worth keeping in a notes file.
By Théophile Louvart, founder of Porteur · Updated 15 September 2026 · Markdown
What each operator does
These are the operators that still work as of 2026. They can be combined in one query.
| Operator | What it does | Example |
|---|---|---|
| site: | Limits results to one domain or one path | site:yourproduct.com/guides |
| "quotes" | Forces an exact phrase | "growth report for your product" |
| minus sign | Excludes a term | invoicing app -wordpress |
| OR | Widens to either term | pricing OR plans site:yourproduct.com |
| inurl: | Matches part of a URL | inurl:alternatives |
| intitle: | Matches part of a title | intitle:"best invoicing" |
| filetype: | Finds one file type | filetype:pdf site:yourproduct.com |
| related: | Shows sites Google considers similar | related:yourproduct.com |
| before: and after: | Filters by date | llms.txt after:2025-01-01 |
| asterisk | Stands in for a word | best * for freelancers |
The cache: operator was retired in 2024. Pages that still teach it are out of date.
The four combinations a founder uses
- site:yourproduct.com to see roughly what Google holds of your site, and site:yourproduct.com/guides to check one section.
- "your brand" -site:yourproduct.com to find pages that mention you without linking, which is the easiest link to ask for.
- site:rival.com/blog to read a rival’s section in the order Google ranks it, which tells you what works for them.
- intitle:"best invoicing software" to find the lists in your category, the pages worth being named on.
Why the site: count is not your indexed page count
The number Google shows above a site: search is an estimate, and it moves between two searches a minute apart. It is not the count of your indexed pages.
The count that is real lives in the Page indexing report of Search Console, which lists every URL Google knows for the property as indexed or not indexed with a reason. Use site: to see what kind of pages are there, and the report to count them.
What operators cannot tell you
- Your ranking. Results are personalised by location and history, so what you see is not what a buyer in another country sees.
- Whether a page is indexed. A site: search on one URL is a hint; the URL Inspection tool is the answer.
- How much traffic a page gets, yours or a rival’s. Operators show presence, never volume.
- What an AI assistant will cite. Assistants retrieve from their own index, and operators do not apply to them.
Questions
They are pieces of syntax added to a query to narrow it: site: for one domain, quotes for an exact phrase, a minus sign to exclude a word, filetype: for a file type. They change what Google returns, not how it ranks.
Use site:yourproduct.com for a rough look at what kind of pages are there, then open the Page indexing report in Search Console for the real list with a reason for every URL that is not indexed.
No. The figure above the results is an estimate and changes between searches. Treat it as an order of magnitude and never as a metric to report.
No. Google retired it in 2024. To see what Google holds of a page, use the URL Inspection tool in Search Console for your own pages.
Yes. site:rival.com inurl:alternatives finds a rival’s alternatives pages, and "your brand" -site:yourproduct.com finds mentions elsewhere. Combining is where operators become useful.
Check my site, free
Paste your URL and the check reads what your site holds and the searches around it in about thirty seconds, without a single operator to type.
- Free check, no card
- Read-only, your own accounts
- Readable by your agent
Read next
- GlossaryGoogle index
- GlossaryIndex coverage
- GuideHow to check if a page is indexed by Google
- GuideRead a rival’s sitemap: their whole content plan in one file
- GlossaryGooglebot
- GuideThe Search Console performance report, column by column
- GlossaryBrand mention
- ComparisonGoogle Search Console vs Bing Webmaster Tools