Search operators

A search operator is syntax you add to a Google query to narrow it, such as site:example.com for one domain or a phrase in quotes for an exact match. They are diagnostic tools for reading what Google holds, not measurements. Here is what each one does, and the combinations worth keeping in a notes file.

By , founder of Porteur · Updated 15 September 2026 · Markdown

What each operator does

These are the operators that still work as of 2026. They can be combined in one query.

OperatorWhat it doesExample
site:Limits results to one domain or one pathsite:yourproduct.com/guides
"quotes"Forces an exact phrase"growth report for your product"
minus signExcludes a terminvoicing app -wordpress
ORWidens to either termpricing OR plans site:yourproduct.com
inurl:Matches part of a URLinurl:alternatives
intitle:Matches part of a titleintitle:"best invoicing"
filetype:Finds one file typefiletype:pdf site:yourproduct.com
related:Shows sites Google considers similarrelated:yourproduct.com
before: and after:Filters by datellms.txt after:2025-01-01
asteriskStands in for a wordbest * for freelancers

The cache: operator was retired in 2024. Pages that still teach it are out of date.

The four combinations a founder uses

  • site:yourproduct.com to see roughly what Google holds of your site, and site:yourproduct.com/guides to check one section.
  • "your brand" -site:yourproduct.com to find pages that mention you without linking, which is the easiest link to ask for.
  • site:rival.com/blog to read a rival’s section in the order Google ranks it, which tells you what works for them.
  • intitle:"best invoicing software" to find the lists in your category, the pages worth being named on.

Why the site: count is not your indexed page count

The number Google shows above a site: search is an estimate, and it moves between two searches a minute apart. It is not the count of your indexed pages.

The count that is real lives in the Page indexing report of Search Console, which lists every URL Google knows for the property as indexed or not indexed with a reason. Use site: to see what kind of pages are there, and the report to count them.

What operators cannot tell you

  • Your ranking. Results are personalised by location and history, so what you see is not what a buyer in another country sees.
  • Whether a page is indexed. A site: search on one URL is a hint; the URL Inspection tool is the answer.
  • How much traffic a page gets, yours or a rival’s. Operators show presence, never volume.
  • What an AI assistant will cite. Assistants retrieve from their own index, and operators do not apply to them.

Questions

Check my site, free

Paste your URL and the check reads what your site holds and the searches around it in about thirty seconds, without a single operator to type.

  • Free check, no card
  • Read-only, your own accounts
  • Readable by your agent

Read next