Guides
How search, AI answers and your own figures decide whether a product grows, written for the founder who ships the site.
309 pages
SEO with coding agents
How to do SEO when an agent writes your site: what Claude Code or Cursor can fix in the code, the search data it cannot see, and how to give it that data.
- SEO for sites built with AI app builders: Lovable, Bolt, v0 and ReplitBuilt your site with Lovable, Bolt, v0 or Replit and Google does not show it? The five usual causes, a 30-minute checklist and the first four weeks.
- Claude Code for SEO: what it can fix in your repository, and what it cannot seeUse Claude Code for SEO: what it fixes in your repo, the search data it lacks, how to bring that data in, a worked session and rules for CLAUDE.md.
- A Claude SEO skill for your repository: what it should hold, and one to copyA complete Claude Code SEO skill to paste into .claude/skills: what it checks in your repo, the findings it writes, what it cannot see, and how to adapt it.
- Google Search Console MCP: giving Claude or Cursor your search dataWhat a Google Search Console MCP server is, the three ways to get one, setup for Claude Code and Cursor, the prompts worth asking, and how to keep it safe.
- Lovable SEO: why older Lovable sites were not indexed, and what to check nowIs Lovable good for SEO? It depends on the project's age. How to tell which you have, test what crawlers get, and the checklist still yours to do.
- React SEO: making a React app readable by Google and by AI crawlersIs React bad for SEO? How to tell what your React app sends crawlers, set per-route titles in React 19, prerender routes and avoid the React traps.
- SEO AI agents: what an agent can do for a small site, and where it goes wrongWhat an SEO AI agent is, the loop that works for a small site, where agents go wrong, and a table of what to automate, review and never delegate.
- Single page application SEO: rendering, routes and status codes that Google can readAre single page applications bad for SEO? The six failure points with a test for each, the fixes ranked by effort, and host rules for real 404s.
AI answers
How ChatGPT, Perplexity, Google's AI Overviews and AI Mode, Claude, Gemini and Copilot retrieve and cite pages, what to allow, and how to be named.
- AI-written content and Google: the policy, in Google’s wordsGoogle does not penalise AI writing as such. It acts on pages made at scale with nothing of their own. Here is the policy and where the line sits.
- AI content detectors: what a score means, and why you should not rewrite for itDetectors report a probability, not proof. They flag human writing and miss edited AI text. What Google says, and what to check on a page instead.
- What AI Overviews do to your traffic, and how to tellGoogle reports overview clicks inside web search totals, so nobody can isolate the effect. Here is the pattern to look for, and what to do next.
- What AI SEO means, and the three things it can refer toAI SEO means three things: using AI to do SEO work, being cited in AI answers, and Google’s AI in Search. Here is what to do on each.
- How to track your AI visibility without a subscriptionTrack AI visibility without tools: list 20 buyer questions, ask each assistant, log names and links, segment referrers, and know when automation is worth it.
- AI-generated images on a product siteWhere a generated image is fine, where only a real screenshot will do, what Google reads about an image, and what provenance metadata records.
- A writing workflow with AI that does not produce fillerFive steps: the facts, the brief, the draft, the human pass, the read-back. The shapes to copy, and the failure each step prevents.
- Answer engine optimization: the older name for being the answerAEO in 2026: what it is, how it overlaps GEO, the page format assistants cite, the crawlers to allow, and how to check if you are named.
- The best AI visibility tools, and the manual method that costs nothingSee how AI assistants mention you, choose a tracker that fits, and run a zero-cost sheet to log citations across markets. Clear steps and criteria.
- ChatGPT for SEO: what it does well, what it inventsChatGPT is good for briefs, outlines and rewrites, and useless for volumes and positions. The jobs it does well, four prompts, and the checks.
- Claude’s web search: how it fetches, cites and what to allowHow Claude searches and cites, which Anthropic tokens to allow in robots.txt, and how to check if Claude names your site in answers.
- Microsoft Copilot cites from Bing: the way in is Bing Webmaster ToolsIf Copilot is not citing you, fix Bing first. Set up Bing Webmaster Tools, add IndexNow, allow Bingbot, and write pages Copilot can quote.
- Editing an AI draft: the eight things to cutThe eight tells of an unedited draft, with a before and after for each, and the order to work through them so a page ends up worth reading.
- GEO tools: what they measure and what you can check yourselfWhat GEO tools really measure, how they sample prompts, and a simple monthly method to track AI answers yourself and act when rivals win.
- Generative engine optimization (GEO): how to be named by AI answersHow to get your site named in AI answers: sources, crawlers, lists, structure, llms.txt, comparisons, and how to measure by asking assistants.
- Do you need a GEO agency? What they do, and what you can do yourselfWhat GEO agencies actually sell, what is just SEO in new clothes, the checks to run yourself today, and when hiring one makes sense.
- GEO vs SEO: what changes, what does notGEO names you in AI answers, SEO ranks you in results. Here is what overlaps, what changes, and five steps to win citations without ditching SEO.
- Gemini and your site: grounding, Google-Extended, and what to allowWhat AI Mode and Gemini are, how grounding and Google-Extended work, what to allow in robots.txt, and the simplest way to be cited.
- Google AI Mode: what it is and how a small site gets citedWhat AI Mode is, how it picks citations, how clicks appear in Search Console, and the page changes that make a small site quotable.
- How ChatGPT search picks and cites sourcesSee how ChatGPT search finds pages and cites them, what your page needs to be picked, and how to check if your site is named.
- Writing pages AI assistants can citeWant citations from ChatGPT, Perplexity, Google AI Mode and Copilot? Use this page pattern, allow the right crawlers, and test by asking the assistants.
- How to appear in Google’s AI OverviewsWhat overviews cite, which queries trigger them, and how to structure pages that get linked. Steps to find your openings and measure them.
- Is SEO dead? What changes with AI answers, and what does notAssistants changed where the click happens, not how pages are found. What actually moved, what did not, and the five things to do differently.
- llms.txt: what it is, examples, and how to write yoursllms.txt is a Markdown file at /llms.txt that maps your site for language models. See the format, a worked example, and write yours in twenty minutes.
- How Perplexity picks its sources, and how to become oneHow Perplexity finds, indexes and cites pages, what it favours, the crawler tokens to allow, how to see your mentions, and a monthly GEO routine.
- SEO for ChatGPT: how assistants choose what to citeHow ChatGPT with search finds pages and decides what to cite, what to fix on your site, and how to test it each month in under 30 minutes.
- Prompts for SEO work that are worth keepingA prompt is a brief: audience, facts, constraints, shape. Six prompts written out in full, what each is for, and where each one lies to you.
- When not to use AI for a pageSix pages a model cannot write: the case study, the opinion, your method, security, pricing, your story. Why, and what it can still do for them.
Analytics
How to see organic search in GA4 and PostHog, join it to Search Console by landing page, track signups from search, and read what a click earns.
- Organic search traffic in GA4: where it is and how to read itSee organic search in GA4, read source and medium, landings and key events, link Search Console, and build a one‑screen monthly view that you can act on.
- The GA4 landing page report: the pages that bring people, and what they doFind the GA4 landing page report, filter to Organic Search, compare key event rates, avoid thresholds and sampling traps, and turn it into a fix list.
- Linking Search Console to GA4: what you get and what you do notLink Search Console to GA4, find the two reports, read queries next to landing pages, and know why clicks and sessions never match.
- How to measure the return on SEO for a small productJoin search clicks to signups and revenue by landing page, pick first touch, watch the payback period, and stop claiming numbers you cannot prove.
- How to check organic traffic: yours exactly, a rival’s roughlySee your exact Google clicks in Search Console, your organic sessions in GA4, and a rival’s rough traffic with estimator tools. What to trust and why.
- PostHog for search traffic: from a landing page to the signupSet up PostHog to see organic search landings, funnels to signup, and monthly answers from landing page to product event, cleanly tied to referrers and UTMs.
- An SEO dashboard for free: Search Console, GA4 and Looker StudioWhat to show on one screen, how to build it in Looker Studio with free connectors, and when Search Console alone is enough for a small product.
- SEO goals that mean something: a figure, a date, a KPISet SEO goals you can ship: one KPI with a figure and a date, tied to pages and searches. Examples for new and growing sites, plus a review routine.
- SEO in thirty minutes a week: the routineThe weekly half hour as steps: what to open, what to read, what to decide. Plus the monthly hour, the quarterly afternoon, and what to ignore in between.
- SEO KPIs: the three numbers a founder reads weeklyTrack three SEO KPIs each week: non-brand clicks, signups from search, and revenue from search. See where each comes from and what to do when one moves.
- SEO metrics explained: what each one measures and what it does notKnow which SEO metrics matter, where they come from, what they measure, and the traps. Set one KPI, track diagnostics, and report in one page.
- A monthly SEO report on one page: what changed, why, what nextMake a one-page SEO monthly report that shows what changed, why, and what to do next. KPIs, table of figures, and a worked example.
- An SEO report template that a founder actually readsUse this simple SEO report template. One page a founder reads. What to include, where to pull it from, a filled example, and versions for audits and months.
- What a search click earns: revenue attribution for a product siteTrack what a search click earns. Join payment events to the person and their first landing page, and see which pages bring signups and revenue.
- The best SEO reporting tools, and the free one that covers most foundersUse Looker Studio with Search Console and GA4 for clear SEO reporting. See what to include monthly and when paid tools or a one-off report help.
- How to track signups from search, by landing pageJoin Search Console with analytics to see which landing pages bring signups from organic search, and which pages get clicks but convert nobody.
- UTM parameters: use them without breaking your search dataWhat UTM parameters mean, when to use them, how GA4 reads them, and the rules that keep your search and referral data clean on a small site.
Content and pages
Which pages earn search traffic for a product, in what order to build them, how to refresh or merge the ones that fade, and the spam policies to stay clear of.
- SEO for B2B SaaS: the pages that fit a long salePlan B2B SaaS SEO by the pages that close long deals: comparisons, alternatives, integrations, pricing, use cases, reviews, docs and changelog.
- Category page SEO: the page that ranks for the product typeBuild a category page that wins broad queries: clear H1, intro, subcategory links, top products, clean filters, solid pagination, and fast loads.
- Comparison pages: the “vs” page your buyers are searching forBuyers search “x vs y”. Here is how to pick rivals, write an honest comparison, structure the page and table, and measure what it earns.
- A content audit for a small site: one table, one decision a rowBuild a one-table content audit you can finish in a day. See what to keep, refresh, merge, redirect or remove, and what to fix first next quarter.
- Content decay: pages that earned more before, and the refreshSee how to spot content decay in Search Console, why it happens, and a clear refresh method. When to merge instead, and how to measure recovery.
- How to refresh a page that lost its trafficFind why a page lost clicks, refresh what searchers want now, and measure the result. Keep the same URL, update facts, sections, links and date.
- Content velocity: how many pages a small site can add without harmWhere volume turns into scaled content abuse, what makes a batch of pages safe, and the signals that tell you Google judged the template.
- Delete or redirect an old page: 301, 404 or 410Decide per page: 301 if a clear equivalent exists, else 404 or 410. Check links and clicks first, avoid home page redirects, and monitor what Google drops.
- SEO for documentation: one page per task, the task as the headingMake your docs the pages buyers and assistants cite: one task per page, clean versions with canonicals, fast HTML, llms.txt, and a dated changelog.
- E-commerce SEO for a small store: the pages, the data, the structureWhat to ship for ecommerce SEO: where your store can appear, the three page types, product data and feeds, URLs, variants, facets, speed, and the order of work.
- E-commerce site structure: categories, products, and the links betweenDesign your ecommerce site structure so the right page ranks: pyramid, URLs, breadcrumbs, facets, pagination, and links that move buyers.
- People also ask: turning Google’s questions into sectionsSee what People also ask is, where questions come from, how to collect them, write two-sentence answers, add FAQ markup, and track results.
- How long should a page be? The honest answerThere is no word count that ranks. Use the pages that already rank as the brief, stop when the question is answered, and know the two failures.
- How many pages does a product site need?The eight pages every product needs, what each page after those must earn, and the point where adding pages starts costing you instead of paying.
- How often to publish: what actually mattersFrequency is not a ranking signal. What a thin page costs, why refreshing counts as publishing, and a rhythm one founder can hold for a year.
- How to do SEO for a product site, in the order that paysFollow the order that pays: fix indexing, improve pages you rank on, win within-reach queries, ship comparisons, add new demand pages, then earn links.
- How to rank higher on Google: what Google has confirmed and what is folkloreStop guessing. Use what Google confirms, fix one page first, then your site. This guide gives the steps, the checks and how long it takes.
- How to structure a long guide so people finish itBuild the outline from the sub-questions, make every heading a question, and end each section with a decision. The structure readers finish.
- How to build a glossary that earns traffic and linksWhich terms deserve an entry, the shape that makes one useful, how entries link to your guides, and the line where a glossary turns into thin pages.
- How to write a post that ranks, from the results page backwardsThe results page is the brief. Read it, write the outline from it, answer in the first two sentences, and write the title last. A worked example.
- How to write an FAQ page people actually readTake the questions from support and the results page, answer in two to four sentences, and put each one where it is asked. What the markup earns now.
- How to write for featured snippets and AI answersThree snippet shapes, the patterns that win them, and why the same patterns get a page quoted by assistants. No markup required.
- Writing titles that get the click, without a teaseThe title is a promise, not a tease. The words people search near the front, sixty characters, and ten before-and-after examples that show the difference.
- International SEO for a small product: structure, language, and when to startPick a structure, set one language per URL, add hreflang, and know when to expand. A short plan for founders shipping their own product site.
- Landing page SEO: one page, one search, one promiseGive each landing page a target query, a clear promise, proof, and one CTA. Keep it from clashing with your home page. Steps and examples inside.
- SEO for a marketplace: two sides, category pages, and the listingsBuild category and location pages for demand. Let listings win the long tail only when they help searchers. Control facets, schema, and pruning.
- When to merge two pages, and how to do it without losing the rankingTwo pages target the same searches. Here is when to merge, which URL to keep, how to fold content, and how to redirect without losing the ranking.
- Multilingual website SEO: one language per URL, and everything translatedSet up a multilingual website that ranks: one language per URL, fully translated content, hreflang, a real switcher, and a sitemap for each language.
- SEO for a newsletter: the archive is the contentTurn your newsletter into search traffic. Ship an indexable archive, clear titles, topic hubs, and the right domain setup. Works on Substack, beehiiv or Ghost.
- Out of stock product pages: keep, redirect or retireDecide fast: keep a sold out page live, redirect it, or retire it. Mark status, offer alternatives, and avoid losing rankings or confusing shoppers.
- Product descriptions for SEO: unique, useful, written for the buyerWrite unique, useful product descriptions that answer real questions, match schema and feeds, and help a small store rank and convert.
- Product page SEO: what a buyer and a crawler need on the pageMake product pages that rank and convert: titles and descriptions, images with alt, Product structured data, variants and canonicals, links and reviews.
- Programmatic SEO for a small product: page families that earnDesign a page family that ranks without spam: pick the right template, prove demand per page, add unique data, and measure the folder.
- Republishing content and changing dates: what Google reads, what is honestWhen to change dates, how to mark updates, and when to keep or replace a URL. A clear process that avoids penalties and wins back traffic.
- Repurposing content without competing with yourselfOne page per topic on your site, every other channel as distribution. What to never duplicate on your own domain, and the canonical rule for syndication.
- Search intent: what the results page tells you to buildLearn the four intents, read intent from the results page, and fix pages that will never rank by changing their kind, not just the words.
- SEO after a pivot: what to keep, redirect and retireThe index lags a pivot by months. Audit what still ranks for the old product, decide page by page, map the redirects, and build the new pages.
- SEO basics: the ten ideas that explain everything elseThe ten SEO ideas you need, with examples on yourproduct.com. What to fix first, how Google finds pages, what titles to write, and when to expect results.
- SEO for an AI startup: the job outlasts the labelShip pages on the jobs, comparisons and lists that assistants cite. Get on the AI directories, measure GEO, and refresh as the category words move.
- SEO for beginners: your first month, one hour a weekA four‑week SEO plan for beginners. One hour a week to set up Search Console, pick searches, publish two pages, earn first links and track results.
- SEO for developer tools: docs, comparisons, and the error messageShip docs that rank, pages for comparisons and errors, and get cited by assistants. What to publish on a dev tool site, and how to measure it.
- SEO for an open source project: the docs, GitHub, and the comparisonMake your docs rank, your GitHub and package pages convert, and your comparisons win the jobs and vs searches that developers use to choose.
- SEO for SaaS: a strategy for a team of oneWhat to rank and why for a SaaS site: the page families that work, pricing and comparisons, how to avoid thin content, and how to measure signups.
- An SEO plan for the next quarter: pages, fixes, links, datesBuild a quarterly SEO plan you can ship: four lists, dates, and a one-page report. Pages to write, refreshes, technical debts, and link moves.
- An SEO strategy for a small product: three questions, one pageBuild a one‑page SEO strategy you can ship: which searches, which pages, how links come, plus a plan, KPIs, a dashboard and a monthly report.
- SEO tips that still work in 2026: twenty-five, with the reason for eachTwenty-five SEO tips that still work in 2026. Grouped by pages, site, links and measurement. Each tip says why it works and what mistake it avoids.
- Should your startup have a blog?The three ways a startup blog fails, the test before writing anything, and the shape that works instead: a library of pages that answer searches.
- SEO for startups: what to do before you have trafficYou have no rankings yet. Here is the startup SEO plan: the pages to ship, the first links to get, and what to expect in the first 3 months.
- Topic clusters: the hub, the spokes, and the links that make them one thingWhat a topic cluster is, what makes a hub worth reading rather than a list of links, and the link pattern that holds the whole thing together.
- When to translate your site, and which pages firstUse Search Console signals to decide when to add a language, pick the right structure, and translate only the pages that pay first.
- Updating old blog posts: which ones, what to change, what to leavePick the posts worth your hour, make changes that pay, keep the URL, set dates correctly, and know when to merge or retire instead.
- What SEO is in 2026, explained to a product founderSEO is how your public pages get discovered, indexed and chosen by Google for the searches you want, so you earn compounding, free demand over time.
- How to write an alternatives page that ranks and convertsPlan the page for leavers, not lurkers. Map reasons to switch, list options by need, state your place plainly, and avoid spam that kills trust.
Conversion
Why pages that rank sign nobody up, what a pricing page must say, the trust a stranger checks before paying, and a conversion rate that means something.
- Calls to action on guides and blog posts: one, in the right placeAdd one call to action to each post, placed where the answer ends, phrased as the reader’s next step. Measure clicks and signups, not guesses.
- Landing page conversion rate: how to measure it and what moves itStop chasing averages. Measure your own landing page conversion rate, fix the five levers that move it, and run one focused test each month.
- Writing a landing page that ranks and convertsOne promise, the proof under it, objections answered in order, one call to action. Plus what search adds: the title, the buyer's words and the FAQ.
- Pricing page examples: the patterns that convert, and why they workSee six pricing page patterns that convert, why they work, and how to ship them on yourproduct.com without guesswork or hidden prices.
- The SaaS pricing page: what it must say for the buyer and for searchYour SaaS pricing page must sell to buyers and rank for pricing searches. Here is what to include, how to mark it up, and what to track.
- Free trial conversion rate: what to measure and what to changeMeasure trial-to-paid by cohort, cut signup friction, and fix onboarding. Pick between trial and freemium with clear limits, pricing, and trust on the page.
- Signup conversion rate: measure it by landing page, then remove the frictionTrack signup conversion rate by landing page, find friction in the path, and fix it in order of effort without breaking the page’s promise.
- Social proof when you have no customers yetWhat to show on day one without faking it, how to earn your first three quotes, and how your page should change as real proof arrives.
- Pages that get search clicks and no signups: the three causesMost search clicks that do not turn into signups fall into three causes. See which one you have, how to prove it, and what to change on the page.
- Trust signals on a product site: what a stranger checks before payingWhat a stranger checks in the first minute, the pages that answer each doubt, how to show proof without noise, and a checklist you can ship today.
- How to write a case study page that ranks and convincesUse this fixed shape to write a case study page that ranks on buyer searches and helps them decide. With examples, schema and a checklist.
Launch and growth
The launch sites, directories, review sites and communities worth a founder's hour: what each asks for, what it gives, and the SEO to have ready first.
- AI tool directories: where to list an AI product and what it doesWhere to list an AI product, how category pages get read by buyers and assistants, what to submit, and when paid placements are worth it.
- App Store Optimization for a product: search inside the storesHow App Store and Google Play search works, what fields are indexed, how to do keyword research, and what to fix on your website to win installs.
- Brand search: the traffic you earn everywhere elseWhy branded queries convert best, where the demand comes from, how to read yours in Search Console, and the pages that must win your own name.
- Website conversion rate: from the visit to the signupThe plain formula, what to count as a conversion, why rates vary by page and search, the on-page fixes that move it, and how to measure it well.
- DIY SEO for a founder: what you can do alone, and what you cannotWhat DIY SEO covers in one hour a week, what needs help, and how to buy it without a retainer. A plain plan you can run yourself.
- Does a startup need SEO? A straight answer by stageWhen SEO is the wrong channel, when it is too early, and the twenty minutes of setup that is always worth it whatever stage you are at.
- How to get listed on G2 and Capterra, and get the first reviewsSet up G2 and Capterra, pick categories, get real reviews within the rules, use badges, and know what paid placement buys and does not.
- How to get listed on AlternativeTo and be named as an alternativeHow AlternativeTo works, how to submit your app, and how to be named as an alternative to your rivals so you climb the lists users and assistants read.
- How to get listed on BetaListWho BetaList is for, how to submit, how to write your one‑liner, what to expect, and the pages to have ready before your listing goes live.
- Hiring an SEO freelancer: the brief, the questions, the deliverablesWhat to ask for when you hire an SEO freelancer, how to write the brief, what the outputs look like, and how to judge results after 90 days.
- How much SEO costs: the honest answer for a small productThere is no average SEO price. Budget by the work and by the value of a search click, then choose retainer, project, hourly or a one‑off report.
- How to launch on Hacker News with a Show HN that survives the commentsPlan a Show HN that earns clicks, survives feedback and leaves a durable thread. Title, first comment, site readiness, timing, answers and follow‑up.
- How to launch on Indie Hackers, and why the numbers post worksLaunch on Indie Hackers with a story and figures, not a pitch. Set up your product page, write the numbers post, get feedback, and keep momentum.
- In-house SEO vs an agency vs nothing: the choice at each stageDecide between in-house, an agency, a freelancer or DIY. What to do pre-traffic, first traffic and growing, with costs in time and cash.
- Launching on Product Hunt: a checklist that fits a weekWhat a Product Hunt launch is worth, how to prepare in a week, what to do on the day, and what to fix after to turn visitors into users.
- The small launch sites: Uneed, MicroLaunch, Dev Hunt and the othersA plain plan to use MicroLaunch, Uneed, Dev Hunt and peers to reach the right crowd, pace launches weekly, and measure what worked after each.
- SEO before you launch: what to get right while the site is still smallThe four decisions that are expensive to change later, the pages that must exist on day one, and the long list you can safely ignore until you have users.
- Reddit for founders: how to talk about your product without being removedHow to promote a startup on Reddit without removals: where launches are allowed, what to write, how to disclose, and how to build trust first.
- SEO before launch: the checklist for the week beforeShip with search in place. This week-before checklist covers titles, canonicals, sitemaps, speed, structured data, llms.txt, key pages, and analytics.
- An SEO budget for a small product: where the money goesSet an SEO budget that fits your plan. Size tools, writing, links and help, what to cut first, and how to judge spend on weekly KPIs.
- Do you need an SEO consultant? What one does, and the questions to askDecide if you need an SEO consultant, an agency, a one-off report or DIY. What each sells, the questions to ask, and the red flags to avoid.
- SEO for indie hackers: one person, one hour a week, real pagesA simple SEO plan for indie hackers: one hour a week, ship one page per pain, early comparison pages, first links from launch sites, and what to skip.
- SEO for a mobile app: the stores, and the website that still ranksDo ASO in the stores and build a site that still ranks: the brand, the category, the jobs and support pages, with app links and smart banners.
- What a good SEO report contains, with an exampleSee what a good SEO report contains, how it drives decisions, and a worked example on a product page you can copy for your next report.
- An SEO roadmap for a new product: the first year by quarterQuarter by quarter plan for a small product: what to ship, what to measure, and what to expect from search without wasting months.
- SEO vs PPC for a small product: what each buys youWhat SEO and PPC each buy you, how long they take, which queries suit each, how to use paid data for organic pages, and a simple decision table.
- SEO vs SEM: the difference, and when a product needs bothSEO earns organic clicks over time. SEM buys clicks from an auction. Use paid to learn what converts, then build pages to keep those searches.
- Startup directories worth an hour of your timeWhere to submit your startup, what each place gives you, how to fill twenty forms in an hour, and which sites to skip.
- The first thirty days after launching a siteWeek by week: verification and the blocks, the listings, the first pages, the first links. What to measure, and the numbers that mean nothing yet.
- When to hire for SEO, and for whatThe signals that you have outgrown doing it yourself, what to buy first, the questions that reveal method, and a trial that answers within a month.
- How to write a launch post people read to the endUse one structure that works on Hacker News, Product Hunt, Indie Hackers and your newsletter. With a worked example and the lines to cut.
Rivals and links
How to find the searches worth a page, read what your rivals hold and you do not, earn the links a small site can earn, and read a Google update without panic.
- Anchor text: what you control, what you do not, and what to do about itInternal anchors are yours to write and most sites waste them. External anchors are not yours at all. What to do about each, and the pattern to avoid.
- Backlink gap: the sites that link to your rivals and not to youFind the sites that link to rivals and not to you. Read the page, make the ask, and track new links. A practical backlink gap workflow.
- The best backlink checkers: your links, a rival’s, and the gapPick a backlink checker you can trust, see what the scores really mean, and turn a rival’s links into a shortlist you can win next.
- The best free SEO tools in 2026, by the job they doThe free SEO stack that works in 2026: what “free” really means, the right tool for each job, and what you still miss without a paid suite.
- The best keyword research tools, free and paid, by what you needChoose a keyword research tool by what you need: free ways first, beginner picks, full suites, question tools, and a no‑tool method that still works.
- The best rank trackers, and when Search Console is enoughSee when Search Console covers you, what rank trackers add, how to choose one, and how to read daily movements without chasing noise.
- The best SEO audit tools, and which one a founder needsAudit tools crawl and flag issues. An audit is judgement. See the tool types, when to use each, and a fast path for a founder on a small site.
- The best SEO tools for a small business: the free set plus oneThe free stack that covers most needs, the one paid tool to add, what to skip, and a one hour a month routine for a small site.
- The best SEO tools for a SaaS, by the jobPick the right SEO tool for each SaaS job: research, crawl, backlinks, speed, reporting and AI visibility. Suites or a report, with clear criteria.
- The best SEO tools for a startup: a stack for one founderThe startup SEO tool stack by stage: free set before traffic, add a crawler and rank view when clicks start, then one suite when you are growing.
- Broken backlinks: the links you are losing to pages that are goneLinks point to deleted pages, wasting authority. Learn how to find broken backlinks, map redirects, when to restore pages, and what not to redirect.
- Broken link building: find a dead page, write the replacement, tell the sitesFind a dead page other sites still link to, write the page that replaces it, and tell them. The five steps, the tools for each, and the email.
- Cheap SEO tools: what a small site can do for free, and when paying makes senseCheap SEO tools sorted by the job: what a small site can do for free, what free cannot tell you, and three ways to pay less for the rest.
- Competitor backlink analysis: turn a rival’s links into your listHow to read a rival's referring domains, the four kinds you find, which you can realistically earn, and how to turn the export into ten emails.
- Competitor keyword analysis by hand, with free dataChoose the right rivals, read their sitemaps, pull free keyword clues, find the gaps, and turn them into pages you can ship this week.
- Read a rival’s sitemap: their whole content plan in one fileOpen a rival’s sitemap, spot their page families, see what they update, and turn it into a list of pages you can build and win.
- Digital PR for a small product: the study, not the pitchJournalists link to figures, not to products. What a small product can measure, how to publish it so it can be cited, and how to reach the right writers.
- Free tools as link magnets: why a calculator outranks a blog postPages that explain a thing link to the tool that does it. How to pick a tool worth building, publish it properly, and keep it alive once it earns links.
- Keyword research with Google autocomplete: the method and its limitsUse Google autocomplete to find real queries, sort by intent, and turn them into pages. Learn the letter-by-letter method, switches, and the limits.
- A Google core update hit your site: what it means and what to doDropped after a Google core update? Check the dates, rule out spam or manual actions, and work a focused content plan. Here is how recovery happens.
- The disavow tool: what it is for, and why you almost never need itYou almost never need the Google disavow tool. Use it only for a link manual action or unremovable paid links. Here is how to decide and proceed.
- Google spam updates: the policies they enforce and how to stay clearSee what a Google spam update enforces, the policies that trip small product sites, how to check your risk, and how to recover if you’re hit.
- Guest posting in 2026: when it is worth it and when it is link spamWhat Google's policy says about article campaigns, how to tell a real publication from a placement, how to choose a site, and the rel attributes to use.
- How to analyse a competitor’s keywords, with and without a toolA fast way to find competitor keywords you can win: read their sitemap and titles, then confirm gaps with a tool and pick only queries you can match.
- How to get backlinks for a small product siteWhat to build, who to ask and how to measure. A founder’s plan to earn backlinks without spam or spend, with examples and a checklist.
- How to get your first ten backlinksTen places a brand new product can earn a link in its first week, in order of effort, with what each one is actually worth and where to go deeper.
- Keyword difficulty: what the number means and when to ignore itTreat keyword difficulty as a links proxy, not a gatekeeper. Learn when the score helps, when it misleads, and how to read the results page yourself.
- Keyword gap analysis: the searches your rivals hold and you do notSee how to find rivals’ search traffic you could win, filter it to your product, group it into pages, and turn gaps into briefs you can ship.
- Keyword intent: read it from the results page, then match the pageLearn the four intent types, read intent from the results page, map each query to the right page, avoid mismatch, and see six worked mappings.
- Keyword research for a SaaS: the six families that matterThe six keyword families that drive SaaS signups, how to find and size each, what to build first on a new product, with a worked example.
- Keyword research without a paid tool: five free sources that are enoughDo keyword research for free with Search Console, Google’s own pages, rivals’ sites and Bing volumes. A simple method, a worked example, clear steps.
- Keyword search volume: where the number comes from and how far to trust itWhat search volume really is, how tools make the number, where it misleads, and how to use it to rank pages against each other, not as a forecast.
- Link exchanges: what Google says, and what people actually doReciprocal links are not banned. Excessive exchanges are. Where the line sits, the patterns that get neutralised, and the safer version of the same idea.
- Link velocity: the metric people worry about and Google does not publishWhy a natural link profile is bursty, what Google has said about judging links rather than their pace, and the one kind of spike worth investigating.
- Original research: the one thing a small product can publish that earns links for yearsThe data your product already holds, how to aggregate it safely, the shape of a study page that gets cited, and the yearly update that keeps the links.
- Podcasts, interviews and communities: the mentions that compoundA founder's voice earns mentions a company page cannot. How to find shows worth the hour, what to say so people can find you after, and what it leaves.
- Referring domains: what the count means and what moves itLearn what referring domains are, how they differ from backlinks, why breadth beats volume, how tools count them, and what actually moves the number.
- Resource page link building, done without being a nuisanceResource pages exist to list useful things. Here is how to find the ones in your category, what to send, who to send it to, and how to be worth adding.
- Competitor research for a founder: one afternoon, no subscriptionFind who actually beats you in search, read their sitemaps, titles and links with free tools, and finish with a one-page plan you will act on.
- The outreach email that gets a replyOne paragraph, sent to the person who wrote the page, about their page. The template, the openings that get deleted, and the single follow-up.
- Toxic backlinks: a tool’s word, and what Google actually saysWhat tools mean by toxic backlinks, what Google says, when you have a real problem, and what to do instead of a rushed disavow.
- Unlinked mentions: the easiest link you will ever earnSomeone wrote your product name without linking it. Here is how to find every mention, decide which are worth an email, and write the three-sentence ask.
Search Console
What Search Console shows about your site in Google, how to read each report without a consultant, and the order to work through it in ten minutes a week.
- Bing Webmaster Tools for a small site: what it gives that Google does notSet up Bing Webmaster Tools in minutes. Import from Search Console, reach Copilot and Yahoo, use Backlinks, Keyword Research, Site Scan and IndexNow.
- Blocked by robots.txt: what Google can still do with the URLWhat “Blocked by robots.txt” and “Indexed, though blocked by robots.txt” mean, how to test a URL, the common accidents, and the clean fixes.
- The Core Web Vitals report in Search Console, page group by page groupUnderstand where the Core Web Vitals data comes from, how page groups work, what to fix by template, and how to move groups to Good.
- The Crawl stats report: how much Google fetches and where it strugglesFind Crawl stats in Search Console Settings. Read the four charts, host status and breakdowns. Spot 5xx spikes and wasted crawls. Know what is normal.
- Crawled, currently not indexed: what it means and what to doWhat “Crawled, currently not indexed” means in Search Console, how to tell why it happened on your site, and what to change that gets pages indexed.
- Discovered, currently not indexed: why Google has not crawled the pageGoogle knows the URL but has not crawled it. Here is how to check why, cut junk URLs, add internal links, fix the sitemap, and set a date.
- Duplicate without user-selected canonical: the fix in three stepsWhat the Search Console status means, where duplicates come from, how to pick the canonical, and the three steps to clear it for small product sites.
- Excluded by noindex tag: check it is what you meantSearch Console shows Excluded by noindex tag when a page says not to index. This guide shows how to confirm the cause, fix it, and get the right pages back.
- Google is not indexing your site: find the reason in Search ConsoleUse the Page indexing report to find the cause. Check for sitewide blockers, then quality reasons. Request a recrawl only after you fix them.
- The Search Console API: pull your own search dataWhat the Google Search Console API gives you, how to authorise it, the request you send, quotas, BigQuery export, and three automations to ship.
- The Links report in Search Console: what it shows and what it hidesWhat Google’s Links report really shows, why counts differ from Ahrefs or Semrush, and two jobs it is good at on a small site.
- How to see your keyword rankings in Search ConsoleUse the Performance report as a free rank tracker. Filter by query or page, add country and device, compare dates, and read what average position hides.
- Search Console shows no data: what to check, and how long to waitMost empty Search Console views are timing, setup or filters. Check these in order, see what the first data looks like, and know how long to wait.
- The Removals tool: how to take a page out of Google, properlyUse the Removals tool without breaking your site: hide results for about six months, clear cached snippets, and make removals permanent the right way.
- The Sitemaps report: what Success, Has errors and Couldn’t fetch meanHow to submit your sitemap URL, read Success, Has errors and Couldn’t fetch, and fix invalid XML, 404s, cross‑host URLs and missing child sitemaps.
- How long SEO takes: indexing in days, rankings in months, and whyIndexing takes days to a few weeks. Competitive rankings take months. Here is why it varies, what speeds it up, and what to measure each month.
- How to check your Google ranking without fooling yourselfStop biased searches. Use Search Console average position, clean manual checks by country, and trackers when needed. Learn what moves day to day.
- How to check if a page is indexed by GoogleUse site: search for a quick clue, then confirm with Search Console: URL Inspection for one page and the Page indexing report for the whole site.
- How to fix 404 errors reported in Search ConsoleDecide which 404s to fix, find the ones with links or traffic, choose redirect, restore or 410, clean internal links and sitemaps, and revalidate.
- How to get your website on Google: what actually gets a site foundNo fee, no submission. Do these on day one: verify Search Console, ship a sitemap, get one real link, and use Request indexing well. Here is how.
- How to submit a sitemap to Google and BingFind your sitemap, submit it in Search Console and Bing Webmaster Tools, read the status it returns, and know what a sitemap does and does not do.
- How to submit a website to Google in 2026 (and why you mostly do not have to)You do not need a submission form. Verify Search Console, add a sitemap, and request indexing for single URLs when needed. Fix blockers if nothing shows.
- How to use Google Search Console in ten minutes a weekA quick weekly routine: set four filters, compare 28 days, check pages then queries, and fix three findings, without getting lost in noise.
- How to use the URL Inspection tool in Search ConsoleRead each panel, run Test live URL, and know when to request indexing. Fix new pages, dropped pages, and canonicals Google ignores.
- How to verify a site in Google Search Console, and which property to pickPick Domain or URL-prefix, then verify in minutes with DNS, an HTML file or a meta tag. Avoid common pitfalls and know what to check first.
- What an impression means in Search Console, and what it does notAn impression is a counted view of your link on a Google results page. Here is what it includes, what it omits, and what to do with it.
- Keyword cannibalization: two pages, one search, and how to fix itTwo pages ranking for one query cost you clicks. See it in Search Console, pick a winner, merge or canonicalise, and know when to keep both.
- Keyword research from Search Console aloneUse Search Console alone to find queries you already earn, gaps with impressions and no page, long questions, and pages that compete. Build a plan.
- Manual actions and the reconsideration requestTell a Google manual action from an algorithmic drop, fix the cause, use disavow only when needed, and write a clear reconsideration request.
- Your organic traffic dropped: how to find the cause by dateUse this by-date method to find why your Google search traffic fell: compare pages and queries in Search Console, match the dates, and pick the fix.
- Page with redirect in Search Console: normal, until it is not“Page with redirect” is normal after a move. Fix it only when your sitemap or internal links still hit the old URL, or you have a chain or a loop.
- Pages Google shows and nobody clicks: a title problem, not a page problemIf a page gets impressions but no clicks, read its queries and position. On page one, rewrite the title. Past page one, change targeting first.
- How to find declining pages in Search Console before the traffic is goneUse Search Console to compare periods, sort by click loss, read queries, and act before a page’s traffic is gone. Works for SaaS and small shops.
- The Search Console performance report, column by columnEvery column in the Google Search Console performance report explained with the traps that trip small sites, and how to act on each.
- Analysing Search Console data with Claude or ChatGPT: the exports and the prompts that workWhich Search Console export to give ChatGPT or Claude, how to clean it, and five prompts written out whole, each with the table it expects.
- Soft 404: when a page says 200 and Google reads not foundSoft 404 means your server says 200 but the page reads like an error or empty. See where it shows in Search Console and fix each case fast.
- Striking distance keywords: the searches one page from the lightFind queries you already rank for at positions 11 to 20, fix the one page that’s close, and add links. Faster wins than writing a new page.
- What is a good click-through rate in search, by positionCTR depends on position, query intent and the results page. Learn how to benchmark your own CTR in Search Console and what to fix on low-CTR pages.
- Why your website is not showing up on Google, and the checks in orderRun these checks, in order, to find why your site is missing from Google, then fix each cause in minutes. With worked examples on yourproduct.com.
Speed
What Google measures when it measures speed, the three numbers that count, the field data against the lab, and one guide per cause of a slow page.
- Caching: what to cache, for how long, and what it does for crawlingHashed assets cached for a year, HTML cached briefly and revalidated, stale-while-revalidate at the edge, and the caching mistakes that cost crawls.
- Core Web Vitals for a product site: the three numbersThe product founder’s guide to LCP, CLS and INP: what Google measures, why phones decide the pass, common causes, and how to test and fix.
- Render-blocking resources: what blocks the first paint and how to unblock itStop CSS and synchronous scripts from blocking first paint. Read the Lighthouse audit and fix in order: defer, inline critical CSS, split CSS, and handle fonts.
- First Contentful Paint: what it measures and what moves itWhat First Contentful Paint measures, the good and poor thresholds, why it affects Lighthouse not rankings, and how to make it faster on your site.
- How to fix cumulative layout shift, cause by causeSee how CLS is measured, find the shifting elements, fix each common cause, and check field data after 28 days to confirm it worked.
- How to speed up a website: the order that paysSix changes, ranked by what they usually return for the effort: the hero image, blocking resources, fonts, third parties, the server, the bundle.
- HTTP/2 and HTTP/3: what they change for a site’s speedWhat each protocol fixes, where it is switched on, how to check which one your site serves, and how much it is worth beside your other speed work.
- How to improve Interaction to Next PaintCut slow interactions to under 200 ms. See where INP hurts, why Lighthouse misses it, and the fixes that make your page feel instant.
- Largest Contentful Paint: what slows it and what fixes itSee what usually counts as LCP, what makes it slow, how to fix it in order, and how to read it in Lighthouse and field data.
- Lazy loading images: what to lazy-load and what never toLazy loading images saves bandwidth. Here is what to lazy-load, what never to, how to handle iframes and backgrounds, and how it affects LCP and SEO.
- Does page speed affect SEO? What Google has said and what the data doesYes, speed affects SEO, but only at Core Web Vitals’ Good thresholds. Here is what Google measures, what the data shows, and what to fix first.
- Mobile page speed: the version of your site that Google readsRun a mobile page speed test the way Google reads your site. See field vs lab, why phones are slower, the key fixes, and how to verify on a real device.
- How to read PageSpeed Insights: field data first, then the scoreStart with field data, not the score. Learn what Google uses, why scores vary, and how to turn a PageSpeed Insights run into a clear order of fixes.
- Image optimisation for page speed: the hero image and everything below itFix the hero image first for LCP, then lazy-load the rest. Choose AVIF or WebP, set srcset and sizes, and add width and height to stop shift.
- Reading a Lighthouse score on a phoneUse the mobile Lighthouse run to judge speed and UX. See what each score means, how lab and field data differ, and what to fix first.
- Third-party scripts: the page speed you gave awaySee what each third-party script costs and what to do: remove, load on interaction, defer, self-host, facade video and maps, and preconnect smartly.
- Time to first byte: the delay every other metric inheritsTTFB sets the pace for every other speed metric. See what it includes, how to test it in field and lab, the causes on product sites, and the fixes.
- Total Blocking Time: the lab number that stands in for INPWhat Total Blocking Time measures in Lighthouse, why it weighs 30 percent, how it relates to INP, and the fixes that cut it fast.
- Web fonts and page speed: load one face, and load it firstShip crisp type without slowing first paint or shifting layout. Choose one fast path, preload the face above the fold, and stop the swap from moving text.
Technical SEO
Canonicals, redirects, structured data, robots, migrations and the framework: the technical side of search for a product site, one guide per question.
- A second product: same domain, subdomain, or a new site?The three ways to launch a second product in search, what each costs, when a separate domain is right, and how to structure one site that holds both.
- Alternate page with proper canonical tag: what Search Console meansWhat this Search Console status means, when to ignore it, when it hides the wrong page, and the exact checks and fixes to set the right canonical.
- An SEO audit checklist for a small site: forty checks in orderRun these forty SEO checks in order on a small site. The tool to use, what a fail looks like, and what to fix next, in plain steps.
- Article schema: headline, images, dates and author, done rightUse Article, BlogPosting or NewsArticle schema the way Google expects. Get headlines, images, dates and the author right, and test it before release.
- Astro SEO: fast by default, and the layout work that remainsAstro ships fast pages. This guide shows the SEO work you still need: metadata in a layout, canonicals, a sitemap, content collections and a clean pattern.
- The best SEO Chrome extensions: what each shows in one clickThe Chrome extensions that show titles, headings, canonicals, robots, schema and Web Vitals in one click, plus volumes on SERPs, and which two to install.
- The best website crawlers for SEO: desktop, cloud, and free tiersChoose the right SEO crawler for a small site or a growing one. Screaming Frog, Sitebulb, Lumar, Oncrawl, and the suites’ audits, plus a first crawl plan.
- Breadcrumbs: the navigation, the markup, and what Google showsAdd breadcrumb navigation that helps visitors, improves internal linking and gives Google a clean trail to show in results, with JSON-LD examples.
- Build a redirect map: one old URL, one new URL, testedA practical redirect map: where to find old URLs, how to match them, store the table, apply 301s, and test every row for one hop and a 200.
- Canonical tags in practice: the six situations you will meetSelf-referencing canonicals, parameters, pagination, syndication and cross-domain, with the code for each and what to do when Google picks another URL.
- Canonical tags: what they do and the mistakes that cost rankingsWhat a canonical tag does, when to use one, the mistakes that cost rankings, and how to check and fix canonicals on a small site.
- Changing your URL structure: when it is worth it and how to do itWhen to change URLs for SEO, how to plan the map and redirects, how to keep equity, and what to expect in Search Console after the switch.
- Crawl waste on a small site: the fetches your real pages never getCrawl budget is not a small site's problem. Crawl waste is: parameters, filters, old redirects and dead URLs taking the fetches your pages need.
- Docusaurus SEO: docs that rank and versions that do not fightSet up Docusaurus SEO the right way: front matter titles and descriptions, sitemap config, version canonicals, i18n, search, and llms.txt for docs.
- Changing your domain without losing search trafficChange domains without tanking your rankings. Map 301s one to one, use Change of Address, update canonicals and hreflang, and keep redirects for a year.
- Faceted navigation SEO: which filters to index and how to hide the restPick which filters should rank, hide the rest, and keep crawl under control. A practical plan for product sites with examples you can ship.
- FAQ schema in 2026: valid, readable by assistants, no rich resultFAQ rich results are gone for most sites, but valid FAQ schema still helps assistants read your answers. Here is the shape, rules and tests.
- Framer SEO: the settings, the staging trap, and what to checkSet up Framer SEO the right way: page settings, sitemap and robots, redirects, CMS fields, staging that stays noindex, speed, and Search Console checks.
- Gatsby SEO: static HTML, the Head API, and what to watchSet up Gatsby SEO the right way: Head API for titles and canonicals, gatsby-plugin-sitemap, optimised images, and how to handle hydration and migrations.
- Ghost SEO: a publishing platform that does most of it for youWhat Ghost does for SEO by default, what to tweak in themes and routes, how to use tags and members, and how to run a product site on Ghost.
- Google ranking factors: what is confirmed, what is folkloreWhat Google has confirmed, what is plausible, and what is folklore. Then, the concrete fixes a product site can ship that move rankings.
- How Google Search works: crawling, indexing, ranking, in plain wordsCrawling, indexing, ranking. What happens to one of your pages, what you can influence, how long it takes, and how to check it in Search Console.
- How to add structured data to a site, whatever it is built withWhere the JSON-LD goes on WordPress, Shopify, Webflow or a framework, how to generate it, how to test it, and the rules that keep it valid.
- How to find and fix broken links on your siteBroken links come in three kinds and only one of them costs you traffic. Here is how to find each, what to fix, and the routine that keeps a site clean.
- How to fix duplicate content, case by caseGoogle picks one URL and folds the rest. Here are the eight sources of duplicates on a small site and the right fix for each, with the checks.
- HowTo schema: what happened to it and what to do insteadGoogle removed HowTo rich results in 2023. Keep steps and headings, mark up as Article, and test. Here is what to keep and what to drop.
- hreflang implementation: head, sitemap or header, and the checksAdd hreflang the right way, avoid errors and verify it works. Examples for head, sitemap and HTTP header, the rules, checks and what it won’t do.
- HTTP status codes for SEO: what each one tells GoogleSee how 2xx, 3xx, 4xx and 5xx codes change crawling and indexing, when to use 301 vs 302, handle soft 404s, 503 for maintenance, and how to check URLs.
- Moving from HTTP to HTTPS: the checklist that keeps rankingsMove from HTTP to HTTPS without losing rankings. Use one-hop 301s, update canonicals and sitemaps, fix mixed content, and verify the HTTPS property.
- Hugo SEO: what the templates must do, since nothing is automaticHugo does nothing automatic for SEO. This guide shows the head partial, sitemap, robots, canonicals, taxonomies and images you must template.
- Internal linking for a small site: which pages link to whichDecide which pages rank. Build hubs, write clear anchors, fix orphans, and crawl your site to map links you control.
- JavaScript rendering: what Google sees, what the AI crawlers do notGoogle renders JavaScript in a second pass and the AI crawlers do not render it at all. Here is what breaks, how to test it, and what to change.
- JSON-LD: how to write it, where to put it, how to test itSee why Google recommends JSON-LD, where to place it, how to use one @graph, how to test with Google and schema.org, and what to fix.
- Meta description length, with examples that earn the clickKeep meta descriptions around 155 characters on desktop and shorter on phones. Here is how to write snippets that earn clicks, with clear examples.
- Next.js SEO: what the framework does for you and what it does notWhat Next.js gives you for SEO and what still needs your work: metadata, sitemap, robots, rendering, redirects, URLs, images, fonts and links.
- Nuxt SEO: useSeoMeta, the SEO modules, and the client-rendering trapShip Nuxt pages that Google can crawl: server-rendered HTML, correct meta, a clean sitemap and robots, schema, fast images, and no client-only content.
- On-page SEO checklist: the twelve things on the pageThe twelve page elements that move clicks and rankings, with examples you can copy to your own product pages today.
- Organization schema: the fields that feed your knowledge panelSet up Organization schema to feed your logo, social profiles and knowledge panel. See the fields, a JSON-LD example, where to place it, and how to test.
- Orphan pages: finding the pages nothing links toFind orphan pages on your site, why they happen, how to compare crawl, sitemap and Search Console, and what to do: link, merge, redirect or remove.
- Product schema: the fields Google reads and the ones it requiresSet up Product schema that earns snippets and merchant listings. See the required fields, the recommended ones and a full JSON-LD example.
- SEO through a rebrand: the name, the domain, the pagesWhat a rebrand costs in search, the order to do it in, the brand pages to ship first, and how long the old name keeps sending people to you.
- Review schema: what is allowed, what is shown, what is self-servingWhat review schema is, when you can show stars, the self-serving rule, and how to mark up Product or SoftwareApplication reviews that validate.
- The Rich Results Test: what it checks and what it does notRun Google’s Rich Results Test, read eligibility, warnings and errors, know its limits, and when to use schema.org’s validator and Search Console.
- robots.txt for AI crawlers: GPTBot, ClaudeBot, PerplexityBot and what to allowDecide which AI crawlers to allow in robots.txt, why it matters, and copy‑paste examples for GPTBot, ClaudeBot, PerplexityBot, Google‑Extended and more.
- The SEO mistakes small product sites actually makeTwenty mistakes found on real small sites, grouped, each with the check that finds it in a minute and the fix that takes an afternoon.
- Shopify SEO: what the platform fixes, what it leaves to youWhat Shopify handles for SEO, what you must change, and a practical checklist for a new store: URLs, canonicals, data, speed, and Merchant Center.
- Site architecture for a small product: shallow, linked, and honestA site is a graph of links, not a folder tree. Hubs that are real pages, navigation a crawler can follow, and a worked map for two hundred pages.
- SoftwareApplication schema for a SaaS: an example that validatesAdd SoftwareApplication schema that passes Google’s Rich Results Test. See the required fields, a clean SaaS example, and how to test and ship it.
- Squarespace SEO: the settings that exist, the ones that do notSet titles, descriptions, slugs and redirects in Squarespace, work around the non‑editable robots.txt, and use its sitemap, canonicals and schema well.
- Subdomain vs subdirectory: what Google says and what to chooseGoogle says both can work. Here is how to choose for blogs, docs, languages and new products, and how to move with clean redirects.
- Technical SEO checklist for a small siteRun these 20 technical SEO checks, in order. Each shows how to check it free and what fixed looks like for a site under 1,000 pages.
- The 404 page: the status code, and what the visitor seesWhy a 404 must return 404, how soft 404s pollute your index, what belongs on the page for visitors, and when a redirect is the better answer.
- Title tag length: what fits, what Google rewrites, and how to write oneAbout 60 characters is a safe line. Learn pixels versus characters, why Google rewrites titles, and how to write titles that earn clicks.
- Trailing slash: two URLs for one page unless you decideGoogle sees /page and /page/ as different. Pick one form, redirect the other, and keep links and your sitemap consistent. Here is how to do it.
- URL structure: the decisions you make onceFolders that mean something, slugs made of words, the variants that create duplicates, and a table of good and bad URLs for a product site.
- Webflow SEO: full control, and the three ways designers waste itHow to use Webflow’s SEO controls well: titles, descriptions, canonicals, robots, sitemap, redirects and hreflang. Plus the three traps to avoid.
- Website migration SEO checklist: before, during, afterRun a safe website migration: crawl and export, build and test one-to-one redirects, switch cleanly, submit sitemaps, use Search Console, and watch the data.
- Navigation: the links that decide what gets crawledYour menu decides which pages are found first and how deep the rest sit. What belongs in it, what belongs in the footer, and how to check yours.
- Wix SEO in 2026: what the platform handles and what is left to youWhat Wix now does for SEO, what you still control, and how to set it up page by page. Clear steps, common limits, and a checklist you can ship.
- WordPress SEO: what the CMS does, what the plugin does, what you doWhat WordPress handles, what an SEO plugin adds, and what you must fix: permalinks, archives, attachments, speed, schema and a ship-ready checklist.
- www or non-www: pick one, redirect the otherPick www or non-www, there is no SEO gain either way. 301 redirect every path to the chosen host, set canonicals, and verify a Domain property.
Check my site, free
Every guide here ends in the same place: your own figures. The check reads your site, the searches around it and the rivals on them, in about thirty seconds.
- Free check, no card
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