Internal link

Internal links spread crawl paths and meaning. They point Page A to Page B, and the anchor text explains what B is about. That helps Google pick a best page for a query.

On a small site you have few pages and fewer backlinks. Internal links are the lever you control. Link from high traffic pages, such as "/blog/what-is-x", to your money pages, such as "/pricing" or "/features/automation".

Anchor text matters. If you want "/features/automation" to rank for "workflow automation", link with that phrase or a close variant in the sentence. Avoid "click here".

• In Search Console, open Links, then Internal links. Note which important pages have few links.
• Crawl your site with a crawler to get a list of inlinks and anchor texts for each URL.
• In Search Console Performance, filter by Page, pick a target URL, and review queries and clicks. Compare the last 28 days to the previous period after you add links.
• On the page, scan above the fold and the first two sections. Count contextual links in body copy, not only nav or footer.
• List orphan pages. Any URL you want indexed must be linked from at least one indexed page.

A healthy target page has several contextual links from relevant articles, guides and product pages. Anchors mention the topic, for example "pricing plans" or "workflow automation". Clicks and impressions rise for the right queries over 28 days.

1. 1

   Pick target pages and queries

   Choose two to five pages that make you money, like "/pricing" or "/features/automation". For each, pick a primary query, like "workflow automation".

2. 2

   Find linking opportunities

   Search your site for mentions. Use site:yourproduct.com "workflow automation". List pages where that phrase, or a close synonym, appears or belongs.

3. 3

   Add contextual links high on the page

   Edit those pages. Add a sentence that naturally links the phrase to the target. Place at least one link in the first third of the content.

4. 4

   Tune the anchor text

   Use descriptive anchors. Mix exact, partial, and natural variants: "workflow automation", "automate workflows", "set up automation".

5. 5

   Connect related pages into a hub

   From a hub page like "/guides/automation", link out to all subpages. From each subpage, link back to the hub with "automation guide".

6. 6

   Recheck in 28 days

   Compare clicks and relevant queries for each target in Search Console. If the wrong queries rise, adjust anchors and linking pages.

Example: on "/guides/getting-started", add a line, "See our pricing plans", linking "pricing plans" to "/pricing". On "/blog/automate-reports", add "workflow automation" linking to "/features/automation".

• Orphan pages: pages with no internal links rarely rank. Link them from a relevant indexed page, and add them to your sitemap.
• Competing targets: if two pages both get links with the same anchor, you can cause keyword cannibalisation. Pick one page per main query.
• Template noise: hundreds of repeated footer links dilute value and signal nothing. Body links carry more context.
• Broken and redirected links: fix or replace them. Link directly to the canonical URL, not through a chain.
• Nofollow on internal links: avoid it. If a page should not be indexed, use noindex and remove links, rather than nofollowing your own site.
• JS-only links: if a link requires user interaction or rendering to exist, crawlers may miss it. Use standard anchor tags in HTML.