How to get listed on G2 and Capterra, and get the first reviews

Their category pages rank for best X software and X reviews. Buyers start there. As of 2026, AI assistants also read and cite these pages.

A clean vendor profile puts you on those pages and on your rivals’ comparisons. You get a trusted place for reviews that you do not control, which buyers value.

Capterra belongs to Gartner Digital Markets with GetApp and Software Advice. One listing feeds the three. That multiplies your surface area from one setup.

• A short product name, a one liner, and a concise description
• A logo on a square background, and five to eight screenshots that show real product screens
• A short demo video or a GIF, optional but persuasive
• Clear notes on pricing model, free trial, and free plan if any
• A list of key integrations and target industries or company sizes
• Deployment and support info: cloud, on prem, email, chat, SLA if you have one
• Links to docs, security, privacy and terms pages

Create a page on your site that sends buyers to your review pages. For example, yourproduct.com/reviews linking to G2 and Capterra. You will use it in emails.

1. 1

   Create a vendor account

   Sign up on G2 as a vendor. Use a work email at your domain to speed verification.

2. 2

   Claim or add your product

   Search for your product. If it exists, claim it. If not, add it with name, website and a short description.

3. 3

   Pick the right categories

   Search categories that fit your use case. Choose the narrowest that matches buyer intent. Avoid over broad or unrelated categories.

4. 4

   Complete product fields

   Add logo, screenshots and a clean description. Add pricing notes, deployment, support, and integrations. Link to docs and policies.

5. 5

   Add competitors and alternatives

   List the products buyers compare you with. This puts you on comparison pages buyers read.

6. 6

   Verify ownership

   Follow G2’s verification steps. Expect an email check and simple proof that you control the domain.

A good G2 profile looks like a trimmed product page. It shows what it is, who it is for, how it is priced, and real screens, all in one scroll.

1. 1

   Start a vendor account on Capterra

   Use your work email. Fill in company and product basics.

2. 2

   Pick categories that match buyer queries

   Search by your main use case. Choose a primary category that aligns with what buyers type, like best time tracking software, not a vague bucket.

3. 3

   Fill product details

   Add logo, description, screenshots, video, pricing notes, deployment and support. Add integrations and target users.

4. 4

   Publish and complete profile prompts

   Capterra prompts for missing fields over time. Complete them. Your listing also populates GetApp and Software Advice.

5. 5

   Verify ownership

   Respond to the verification email and provide any requested proof of control of the product and site.

A good Capterra listing answers a buyer’s first six questions without a scroll: what it does, who uses it, key features, price model, trial, and integrations.

This choice decides who sees you. Category pages rank, so match how buyers search. If buyers type best payroll software, do not pick HR suite if payroll is your product.

• Check how your closest rivals are categorised on G2 and Capterra
• Open Google for best X software and X reviews, see which category pages rank
• Avoid edge categories no one browses, unless your niche is that narrow
• Add secondary categories only when you can serve that use case well

If in doubt, start narrow. You can widen later. A precise fit beats a broad, low intent bucket for a young product with few reviews.

• Lead with the one liner buyers repeat, not a slogan. For example, TimeFox tracks time and sends invoices.
• Use screenshots that show outcomes: a filled invoice, a chart with real data, a settings page that shows integrations.
• State pricing model in plain words: per user per month, free plan, free trial length. Link to your /pricing.
• Name your top five features in buyer words, not internal names. For example, Timesheets, Approvals, Invoicing, QuickBooks sync, Mobile app.
• List your integrations. Start with the ones buyers search with your tool, like QuickBooks, Slack, HubSpot.
• Add a short video walk through if you have it. Keep it under two minutes.
• Add who it is for by company size and roles. For example, agencies with 5 to 100 staff.
• Link to docs, API, security, privacy and terms. Buyers scan these before they book a demo.
• Add alternatives buyers compare you with. This gets you onto their comparison pages.

Rewrite until a stranger can skim and repeat what you do. If a field is optional but helpful, fill it. Sparse profiles underperform in these markets.

Reviews from verified users are the currency. You need real customers, not friends. Both G2 and Capterra let you invite users and may run their own campaigns.

1. 1

   Make a clean ask to active customers

   Start with customers who used the product in the last 90 days. Aim for 10 to 20 reviews to begin. Use your /reviews page with links.

2. 2

   Use neutral language, not only happy-path prompts

   Do not pre screen. Ask for honest feedback. For example: Could you share an honest review on G2 or Capterra? It helps buyers pick well.

3. 3

   Time the request

   Ask after a visible outcome: a project shipped, a month closed, a support case resolved. Avoid same day of sign up.

4. 4

   Decide on incentives by the platform’s rules

   Both platforms allow incentives under their policies. Use their flows where offered. Do not pay for a rating and do not condition on stars.

5. 5

   Invite from inside the product and by email

   A banner for all users, not only promoters, and a short email sequence to power users. Keep it simple and optional.

6. 6

   Follow up once

   One reminder one week later is fine. More looks like pressure. Stop if the customer declines.

A good first batch looks mixed but positive. Examples: five detailed five star reviews, three four star with caveats, one three star with a reason you can fix. That reads real.

Both sites award badges based on reviews and category reports. They let you display badges on your site if you follow usage guidelines. Read their terms before you add them.

• Host badges on a reviews strip on /pricing and /
• Link the badge to your listing page so buyers can verify
• Pull short quotes from reviews with a source credit
• Keep claims precise. Do not say number one unless the badge itself says that
• Update badges when the season or year changes

A fixed page might show a badge row under social proof on /pricing and two short quoted lines with the reviewer’s first name and company size if shown on the site.

Both G2 and Capterra offer paid placement. It increases exposure in category lists and on their sites. It does not change your review content or your rating.

• You can buy sponsored slots that place you higher where buyers browse
• You still need reviews to convert that exposure into clicks and leads
• You do not buy badges or awards. Those come from review data and reports
• Stop paid and the extra exposure stops. Your reviews and free listing remain

Test paid only after your profile is complete and you have a base of reviews. Otherwise you pay to send buyers to a thin page with too little proof to act on.

• Check Google Search Console for brand plus reviews queries, like “yourproduct reviews”
• Watch referral traffic from g2.com, capterra.com, getapp.com and softwareadvice.com
• Search your category name in an incognito window to see your position among rivals
• Listen for mentions from sales calls. Add a field, How did you find us, with options for G2 and Capterra
• Search assistants with your product name and see which directory pages they cite as of 2026

If you need an outside view, Porteur runs a quick check from your URL and shows where review sites appear around you and who you compete with on them.

AlternativeTo is a crowd sourced directory of software alternatives. Anyone can submit an app. Its pages rank for X alternatives and are cited by assistants. Add your app and list your rivals so you appear on their pages too.

Product Hunt gives you a day of visitors and a long lived listing for your name. Launch there when you can support a day of replies. Asking for upvotes is against the guidelines.

Small launch sites with real audiences add surface area: Uneed, MicroLaunch, Dev Hunt, Launching Next, Peerlist launches, Fazier, SaaSHub. Each is a page and a vote that links to you.

Reddit works if you invest months first. Answer questions in the right subreddit, disclose who you are, and use allowed share threads. Promotion only accounts get removed or banned.