Sitelinks

Sitelinks are extra links under your main result on Google, usually for your own name or brand query. They point to main sections like /pricing, /blog and /docs/getting-started.

You do not set them. Google chooses them from your structure, internal links and page titles. Clean information architecture makes good sitelinks likely.

They occupy more space on the results page and can lift clicks on your brand query. They reduce friction by sending people straight to intent pages like /pricing or /login.

For a young SaaS or store, this is your shortest path from a name search to a trial or a purchase. Good sitelinks also signal that your site is tidy and maintained.

• Site structure: clear navigation, a logical hierarchy, and a crawlable HTML menu.
• Internal links: frequent, consistent links to key sections from many pages.
• Titles: descriptive, unique title tags that match the page’s role, like “Pricing” or “Docs, Getting started”.
• On-page cues: headings and anchor text that confirm the page is a hub, not a throwaway.

A sitelinks search box is separate. You can declare it with structured data on your homepage, but Google has reduced showing it as of 2026.

1. 1

   Check your brand results in a clean browser

   Search your brand alone, for example “yourproduct”. Use an incognito window and log out. Note which pages appear as sitelinks.

2. 2

   Compare with your navigation

   Do the sitelinks match your main menu and top tasks, such as /pricing, /features, /docs, /login?

3. 3

   Track impact in Search Console

   Open the Performance report, filter queries to your brand, and compare click-through rate before and after you first saw sitelinks. There is no sitelinks report, you infer from CTR and position.

4. 4

   Review titles and anchors

   In your top pages, check the title tag and the internal link anchor text. Each key section should be obvious to a skim reader and a crawler.

A healthy brand SERP shows your homepage, four to six clean sitelinks like Pricing, Features, Docs and Blog, and no dead or duplicate pages.

• Tidy your IA: group content under clear folders, for example /features/, /docs/, /blog/. Avoid deep, single-page branches.
• Use descriptive titles: “Pricing” on /pricing, not “Plans | Home”. Keep titles under about 60 characters.
• Fix internal linking: link to /pricing, /features and /docs from the homepage and key pages using plain anchors like “Pricing”.
• Prune or merge thin pages: fold duplicates and near-duplicates into a canonical page, then 301 the rest.
• Clean your navigation: use a crawlable HTML menu. Avoid JS-only nav that needs clicks to render links.
• Keep branded clutter out: no “Welcome” pages, empty tag pages or test environments indexed.

After fixes, your brand search should show sitelinks that match your menu labels, with crisp, non-truncated titles and no oddball pages.

If you want the sitelinks search box, add Sitelinks searchbox structured data to the homepage and ensure your site search works. Expect it not to show in many cases as of 2026.

• Ads sitelinks are different. They are Google Ads assets, not organic sitelinks.
• You cannot pin or edit organic sitelinks. Trying to “force” them with spammy links risks lower quality signals.
• Title stuffers lose clarity. Avoid keyword soup in titles like “Plans, Pricing, Cost, Buy Now”.
• Orphan key pages will never show. If /pricing has one weak link, it will not be chosen.
• Blocked sections cannot be crawled. If robots.txt or noindex hides a hub, it will not appear.